Mashhad Branch Opening
Client: Taj Gold Gallery
Taj Gold Gallery is a jewelry brand based in Iran.
For this project, they wanted to announce via their social media platform that they are opening a new store in Mashhad city, which is located on the eastern side of Iran.
Mashhad is surrounded by desert and is a very sunny city. For that purpose I used the sun to give the design a feeling of the temperature of the location.
For this project, they wanted to announce via their social media platform that they are opening a new store in Mashhad city, which is located on the eastern side of Iran.
Mashhad is surrounded by desert and is a very sunny city. For that purpose I used the sun to give the design a feeling of the temperature of the location.
There is a monument after the famous poet Ferdowsi. I used this element of cultural importance that this city is known.
The playful way with which the sun circles around words, and the way each word of "MASHHAD" appears one by one on screen, is to make suspense for the final reveal.
In the final frame comes the brand logo and the address of the store.
